Are you looking for the best SEO reporting software? Are you looking for the most reliable SEO reporting software to increase your online ranking? In this post, I have carefully drafted the 11 best SEO reporting software that will be of great aid to you in 2023.
Firstly, I would like to briefly discuss SEO reporting software and how choosing the best SEO reporting software can help with search engine optimization. Digital marketers and website owners may monitor the effectiveness of their search engine optimization campaigns with the use of SEO reporting software. Regular reports on crucial SEO indicators, including keyword rankings, website traffic, backlinks, and others, are provided.
By giving a detailed image of the website’s performance, strengths and flaws, and improvement areas, these reporting software efficiently help with SEO. As well as providing data-driven insights to enhance SEO efforts, it assists in identifying technical issues that may affect the website’s ranks in search engines.
1. SE Ranking
Currently, SE Ranking is the overall best SEO reporting software on the market. It’s an all-in-one SEO tool that is rich in tools that help in tracking your keyword ranking posting, monitoring your website backlinks, conducting a website audit, carrying out keyword research, tracking your social media analytics, and exporting the results in readable formats.
SE Ranking has a fully integrated report builder that converts data into easy-to-read and customized formats within a short period.
Available modules in SE ranking include:
- Website Audit
- Finance report and Marketing Plan.
The costs of the plans start from $23.52 per month. You get a 14-day free trial period when you subscribe.
Serpstat is one of the best SEO reporting software for freelancers and SEO consultants. Also, it is one of the most affordable SEO software to go for.
Serpstat offers a comprehensive solution that offers marketers and freelancers all the SEO and PPC features they need. This includes the following:
- A custom reporting tool
- A backlink analysis tool
- Keyword research tool
- Competitor research feature
- A built-in rank tracker
Serpstat contains more than 30 helpful tools and features that allow you to customize the visual report display and export your reports as PDF files. You can also send the reports directly to your clients. Serpstat offers a limited free account that you start with if you can’t subscribe to the paid plan.
The costs of the plans start from $45 per month.
SEO PowerSuite is one of the best SEO reporting software you can easily download and run on your desktop to uncover a large amount of data and generate different kinds of SEO reports.
SEO PowerSuite has four core toolkits that aid your SEO efforts. They are:
- Rank Tracker
- WebSite Auditor
- SEO SpyGlass
- Link Assistant
The beauty of this is that each of the toolkits has built-in reporting features that allow you to carry out several functions. Other amazing features of this software include the following:
- Flexible report formats
- Automated reports scheduler
- Built-in templates
- White-label support
It offers a limited free version. The paid version starts from $299 per year.
4. Raven Tools
Raven Tools is a great SEO reporting software that allows you to create fully white-label reports. Also, it enables you to collect SEO data from 30+ third-party platforms and build reports.
With Raven tools, you can create different types of SEO marketing reports, such as:
- Website analytics reports
- Social media reports
- PPC campaign reports
It integrates seamlessly with analytics platforms, such as Google Analytics and Google Search Console. Examples of tools offered by Raven tools include:
- Keyword analysis
- Rank tracking tools
- Backlink checking
- Competitor research Link building
- Competitor research
The cost of the plans starts from $39 per month with a 7-day free trial. You are charged separately for the connectors.
Semrush is the most comprehensive content marketing and SEO reporting software in the market. Semrush offers more sophisticated features, deep insights reporting features, and a large database than its competitors. More than 10 marketing professionals have used this software, making it a reliable SEO reporting software.
Semrush contains over 50 tools and reports that give you complete online marketing coverage, that includes:
- Keyword research
- Rank tracking
- Link building
- PR monitoring
- Content marketing analytics PPC research, and so on.
Its flexibility and advanced features make it a good choice for large businesses. The only disadvantage to this software is that it is expensive, although it offers a limited free version.
The costs of the plans start from $99.95 per month.
BuzzSumo is one of the best SEO reporting software, rich in built-in reporting functionality. If you are into content analysis research, then this is the best software to go for.
BuzzSumo is built specifically for content marketers to uncover data for content marketing strategy. Also, you can use it to search for new keywords, search ideas for articles and find related influencers to work with. It gives you access to a free account which is limited.
The costs of the plans start from $79 per month.
Google Data Studio is an entirely free SEO reporting software that enables you to convert data into shareable and customizable reports.
The disadvantage is that Google Data Studio does not contain tools to collect data, so you have to connect or integrate with other SEO software to collect data manually.
Google Data Studio is super flexible and has endless customization options, which makes it a cool software.
Google Data Studio is entirely free to use.
Databox is specifically a business analytics platform. It has great in-built reporting and data visualization functionality. However, it is not an all-in-one SEO platform, so you’ll need to connect it to other SEO tools.
Databox supports over 70 supported integrations, and you can use it to create your own KPI dashboard. Also, it has more than 200 pre-built reports and a large number of pre-configured data that simplifies the report-building process.
Additionally, it is flexible; you can easily change the visual style and mix and match data. It comes with a lifetime free account.
The costs of the paid plans start from $72 per month.
Supermetrics are one of the best SEO reporting software that enables you to move marketing data from a source to a preferred destination.
Supermetrics takes the marketing data you need and automatically moves it to a data visualization platform with scheduled transfers.
It has numerous supported source connectors and destinations, so you can easily mix and match.
The Supermetrics for Data Studio plan starts from $59 per month. It offers a 14-day free trial.
Mangools is the best SEO reporting software for beginners. It is user-friendly and offers all the basic SEO tools a beginner needs.
With Mangool, you can do the following:
- Find high-value keywords
- Locate SERP data
- Track your organic ranking position
- Search for backlink opportunities,
- Analyze your competitors’ website authority, etc.
Also, it comes with built-in reporting functionality that enables you to easily generate reports showing all the important metrics.
Additionally, Mangool is relatively affordable, and its interface is super easy to operate.
The plans start from $29.90 per month with a 10-day free trial.
WebCEO is one of the best all-in-one SEO reporting software suitable for agencies. It contains numerous SEO reports and 23 pro-level SEO software tools.
WebCEO has some special features, and some include:
- Rank tracker
- Site auditor
- Backlink checker
- Competitor spy tool The traffic analysis tool, ● Keyword research tool.
It has an awesome SEO report builder and supports white-labeled reports. Also, you can automatically schedule reports and customize them. You can even set up your customized and host white-label marketing on your domain.
The paid plans start from $33 per month with a 14-day free trial.
Frequently Asked Questions (FAQs)
What should an SEO report contain?
SEO reports should contain all the metrics relevant to your SEO marketing goals. Also, the metric should reflect your business growth. These metrics cover areas such as; ranking positions, page speed insights, organic traffic, backlinks, bounce rates, conversion rates, etc. However, you can choose which metrics you want and customize them.
What does SEO reporting software do?
SEO reporting software enables you to build and customize reports that showcase your SEO performance. Different software has different tools and features. Some allow you to gather and convert data into reports, while others do not allow you to gather data. You have to integrate them into other tools to collect data.
Can’t I just use Excel for SEO reporting?
Yes, you can use excel for SEO reporting, but it will take time and effort. You will end up using a large amount of time to add data from SEO tools and report the data manually. Also, it has limited styling options, which makes it unsuitable for professional presentations.
It is advised to go for more paid automated SEO reporting software, especially if the data is for business and professional checks.
What are the key features of an effective SEO reporting software?
In identifying the best SEO reporting software that aligns with your personal or business needs, it is important to assess the features of the software through metrics which include regular reporting, keyword tracking, website analytics, backlink monitoring, and competitor analysis. In addition, other important features to examine include data visualization, customizable reports, and integration with other tools.
Can an SEO reporting software replace manual reporting methods?
Yes, since it offers automatic, real-time reporting and does not require manual data gathering and processing, SEO reporting software can replace manual reporting techniques. Furthermore, it is crucial to be aware of the tool’s limits as well as flaws and, where necessary, use manual verification and analysis to enhance it.
How to choose the best SEO reporting software for your individual or business needs?
Consider the particular requirements and objectives of your SEO model when selecting the best SEO reporting software for your specific needs and goals. It is vital to identify an SEO reporting software or tool that has the essential features listed above, and pick one that aligns effectively with your current marketing tools and procedures. Prior to choosing, it’s also crucial to check prices, user ratings, and customer support services.